Someone reminded me of "Internet Time" the other day,
Swatch's "Internet Time". There are some things so preposterous you wipe the specifics from your mind almost immediately, leaving a husk of freakish factoid behind that just collects in the corners. Like Windows Me or
Cop Rock or the
Turbo Button or the SciFi channel changing its name to
SyFy.
Swatch Internet Time was a time-zone free system where the primary measure was a 'beat' (1 minute, 26.4 seconds each), a day is 1000 beats, and the notation would be prefixed with an "@" symbol, so @621 NYC time is also @621 in Moscow. The rest of the calendar (days, months, years) remains the same. On the face of it, interesting in that there's a nice even number and an easily digestible notation. What makes it insane is both the company affiliation (hunh, who am I going to buy a 'beat' watch from?) and any actual belief people would
really use this system.
Now admittedly a couple ideas behind it are much loved by geeks, primarily the elimination of time zones. But if you are a programmer you already have unix time on hand, and you're about as likely to get people to universally use unix time as you are Internet Time. As a programmer you're probably comfortable using it in code but if someone came to you and said "meet me for brunch at 1237730400" I guarantee you'd first say "hunh?" then have to convert it.
There are weird DST differences across the US, Europe for instance is comfortable with the 24 hour clock rather the the 12 hour with the am/pm designation. But the slices of time, second, minute, hour, day, are effectively recognized universally. So how could I possibly go around referencing 'beats' without sounding like a complete ass? I mean I might as well be speaking
Esperanto, or using the
French Republican Calendar.
Internet Time was either a corporate attempt at a new technology cultural cash-in, or an attempt to build a perfect thing. Probably both. Building a perfect thing is worse. Although it's part and parcel to tech life, because fundamentally tech people are compelled to rebuild over and over again -- the desire is to always scrap old systems and replace them with new, efficient, perfect systems. Often with disastrous results since the idea of perfect varies greatly.
I'm sure Negroponte really thought Internet Time would be adopted. You gotta admire the energy involved. But attempting to create perfect things from scratch always seems to fail. Instead, the world is filled with things, the things that are used anyhow, that came about by happenstance, by need, to scratch an itch, ad-hoc, and usually standing on the shoulders of less perfect things, warts inherited. Whenever I see someone working on a perfect thing, coming up with a new system of time, reinventing the wheel, calling for immediate revolution/replacement of things we use, I'm immediately suspicious.
So what happened to Internet Time?
It's still on Swatch's website. Occassionally it pops up in people's blogs as a relic of the 1990s. Or once in a blue moon suggestion to
add support for it in Ubuntu, which invariably brings out Klingon time supporters, which is probably more widely used actually. Viva la revolution.