I was lead developer at The Onion for over 5 years. It went quickly. It was fun. It was also an incredible amount of work, usually 24/7. I hope it looked effortless. But sometimes you just need to know you have to move on and work on other things. The Onion, too, is moving on, back to the Midwest.
I'll now be working with
Corey Menscher at
betaworks developing for
findings.com.
Before I worked as a developer I worked as a librarian and bookseller-bookbuyer -- the first job I had when I moved to NYC was at
Gotham Book Mart, now defunct. This was not a Barnes & Noble, this was the anti-Barnes & Noble. There were only a few of us, it was small and dusty and seemingly disorganized, and cat habited, and conversation with people that came in (including authors) about books was not just a job, it was passionate. It was also serendipitous. I liked to think that we were agents of serendipity -- someone would come in looking for something on New Guinea, and leave with an out-of-print bio of Nikolai Miklouho-Maclay. The depth of the connection from one subject to another was not merely surface, it was particular and curated, with a dash of random, tripping over a stack of books.
I see a desire and a need for serendipity. Recommendation engines like Netflix are massively successful and technically impressive, but lacking. The best conversation, the best recommendation you're going to have is with other knowledgeable passionate people who are just dying to lead you to something. Given that we can now record everything we need to (hopefully not more) then what you're reading and what you think about as you read it would be incredibly interesting not just for yourself in a sort of self-metrics way, but for the purposes of discovery when compared with other people. You are what notes you take, you are what you read.
Of course it's social, everything is social (peculiar that the term would really even exist). The nice thing about gathering around serendipity is that the references aren't likely to be self-referential and the conversation likely to be more directed, substantive and less noisy. Not that I don't love youtube videos and the subsequent comments below. But they're noisy. Personally as the web grows the less time I want to spend trawling it, I need a shortcut to the interesting things. I need to keep track of what interesting things I've come across. This can be as basic as social bookmarking, but I think there's more here. The explosion of ebooks due to Kindle software changes the complexion to longer form, a bookmarked title and some terse comments aren't really sufficient (or at least, very interesting). There are a bunch of people exploring these ideas, but I think there's different sides to the approach, and I'm excited to explore it more with Corey and Findings.