Jeffrey Weston >culture

How Many Dots

"Look down there. Tell me. Would you really feel any pity if one of those dots stopped moving forever? If I offered you twenty thousand pounds for every dot that stopped, would you really, old man, tell me to keep my money, or would you calculate how many dots you could afford to spare? Free of income tax, old man. Free of income tax - the only way you can save money nowadays."
I should be deeply concerned about Facebook -- they've morphed into an uber-entity, a meta-culture, a global force. Recently in a plane I was looking down at all the little houses and in a sort of Harry Lime internal voice I wondered how many were, or were going to become Facebook members. This kind of calculation of course has huge corporate implications. It has large social implications. But I don't care. Why? Because it is now not just "majority", it's no longer moving upward, growing, but entirely ubiquitous.

Ubiquity is barely functional, always complained about (in fact if someone isn't complaining you aren't really ubiquitous). It has impact only in that it is ever-present but since it isn't on an edge, and since it appeals to the lowest common denominator, it's ancillary to what's inspiring.

I worry about Facebook now the way I worry about political and criminal institutions, not the way I worry about cultural trends or individual events.

cultureSep 29 2011 5:30 p.m.